Hair & Styling

Vlad's Hair Studio

Modern booking interface and stylist showcase for a neighbourhood hair studio.

The Challenge

Vlad's Hair Studio had built a stellar local reputation, but their legacy website was creating friction for new clients. The primary issues were an overwhelming, text-heavy service menu and a booking process that required clients to leave the site and navigate a confusing third-party portal.

High Drop-off Rate

Analytics showed 60% of users abandoned the booking page due to a non-responsive iframe widget.

Confusing Service Hierarchy

Over 50 individual treatments were listed on a single page without clear categorization or pricing context.

The Solution

We approached the redesign with a focus on simplifying the booking path. We restructured their entire service offering into intuitive categories and integrated a seamless, mobile-first booking experience directly into the site fabric.

Categorized Service MenuGrouped treatments by desired outcome rather than technical terminology, making it easier for new clients.

Native Booking IntegrationImplemented Phorest API directly into the UI, removing the jarring iframe experience.

Visual PortfolioAdded high-quality, authentic photography of the salon space to establish immediate trust.

Results & Impact

The streamlined user journey resulted in an immediate increase in online appointment scheduling and a significant reduction in phone inquiries regarding basic pricing and availability.

+45%Increase in Online Bookings

-30%Drop in Phone Inquiries

2xFaster Booking Completion

Ready to transform your website?

Let's create a digital presence that perfectly reflects the quality of your business and simplifies your client journey.

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